The story

For years, the title of the most expensive toilet in the world was held by "America" by Maurizio Cattelan: a fully functional artwork in solid 18-carat gold, first exhibited at the Guggenheim in New York. The piece was sold for $12.1 million at Sotheby's New York on November 18, 2025, an officially recognized Guinness World Record (source: https://www.guinnessworldrecords.com/world-records/780847-most-expensive-toilet-sold-at-auction).

Most Expensive Brand now claims this title — differently.

Ours is not a sculpture. It is TOTO's flagship — Japan's pioneer of the intelligent bathroom — the NEOREST NX2.
Photocatalytic UV-light sterilization (ACTILIGHT®), electrolyzed water (EWATER+®), CEFIONTECT® nanoglaze, motion sensors, heated seat, warm-air dryer, four-user memory profiles. The most advanced object of its kind, without jewel or gilding.

The previous record was solid gold. Ours is a peak of Japanese engineering. The price is not in the material. It is in the promise: to be, in its category, the most expensive object in the world. Nothing less.